Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals, discussing:
Do’s and Don’ts of Marketing
Voice of the Customer
Importance of Internal Relationships
How Technology Supports your Plan
As an experienced marketing executive and the former CMO of Eloqua, Thor Johnson has great insight into the pitfalls of marketing, and how to avoid them to be successful. In this discussion he focuses on the importance of institutionalizing the voice of the customer throughout your organization. What compels a customer to pick you amongst your competitors? What are the stages of their buying cycle? With the answers to these questions marketing is in a position to provide sales tools, and create effective content the propels customers to a close.
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