Return on Influence with Mark Schaefer – MadMarketing TV Episode 12

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Join guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, as they discuss:

  • Mark’s new book, “Return on Influence”
  • How to leverage online influence
  • Klout – what is it and does it really matter?

Join Jeff and Mark as they discuss how Mark became fascinated with “Klout” and people’s extreme reactions to this social media influence rating, and why he decided to turn it into a book. Mark digs into how influence is different on the social web versus in the real world. The answers to this question became eye-opening for Mark. With a combination of academic research, case studies, and interviews with 70  experts, Mark flushed out the power of social influence and how it can be directly impacted with content that moves. Mark summarizes his discussion with three key takeaways from his book.

To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss Facebook marketing with Paul Dunay. Also, look out for special “After Party” footage from this interview with Mark Schaefer.

MadMarketing TV is sponsored by Act-On Software. Visit to learn more.