Don’t #Fail Me Now – Common Struggles Businesses Face When Using Social Media
Social media has changed the way marketers do business, so hopefully you’ve been keeping up with the competition. Businesses using social media typically share common goals – to increase brand awareness and generate leads.
There are many benefits when using social channels for business, but opportunities are often two-faced and hide an underlying challenge. I’ve identified six common struggles business face when managing their social platforms. Taking a cue from Twitter, each recommendation is under 140 characters.