Today we’re sharing one of Marketing Sherpa’s excellent charts with you. The data shows the responses to the survey question “Which of the following tactics is your organization using to drive email list growth? Please select all that apply.”
Website registration is huge at 77%, a clear vote for content marketing. Social sharing buttons are a distant second, trailing by 29 points (38%).
Offline events remain important, which aligns with the data we found when we commissioned a Forrester Consulting study on how marketers were adapting through the downturn.
To get tactical about how to grow your email list, take a look at “Grow Your Email Marketing List”, a free white paper from Act-On that offers solid tips on how to build your list with names of excellent prospects. The paper covers:
Gathering email addresses in the real world. How to turn interactions into email address-gathering opportunities, including:
Product and warranty opportunities
Events and trades shows
Gathering email addresses in the online world. Get tips for using:
Buying third-party lists. Sometimes an organization is growing so fast that it’s hard to get enough leads by other means. Learn how to buy and manage third-party lists, including: