eBook

6 Best Practices for Creating a Content Marketing Strategy

How to develop and deploy effective strategies for content marketing across all channels

Creating a successful content marketing strategy has proven difficult for many marketers. Recent research by the Content Marketing Institute shows that, while most marketers are using content marketing, few believe they’re using it well. Read this eBook to learn how to create a content marketing strategy that drives site traffic, produces conversions, and generates sales that grow your business.

In this eBook, we'll cover how to
  • Get Stakeholder Support

  • Understand Your Audience

  • Identify the Right Content Formula

  • Create an Editorial Calendar

  • Get Maximum Mileage Out of Your Content

  • Develop a Process for Measuring and Reporting

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