Complete the form to learn how to plan, develop, execute, and improve lead scoring programs. Accurate and actionable scoring improves the customer experience, accelerates the buyer journey, and helps you provide Sales with the insights they need to close the deal!
In this eBook you’ll learn to:
Define your ideal buyer profile
Assign point values to both profile and behavior data
Implement your lead scoring program
Optimize your lead scoring to accommodate your customers' emerging interests and pain points