New Marketing Metrics for B2B
New marketing tools – and rapidly changing buyer behaviors – are driving marketers to find better metrics for evaluating their efforts. The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this five-step action plan.
In this eBook you’ll learn to:
- Analyze your customer's buying process
- Identify your marketing objectives at each stage
- Break your marketing program into component parts
- Select the most powerful metrics that indicate success
- Track the right data at the right time