New Marketing Metrics for B2B: A 5-Step Action Plan

New marketing tools – and rapidly changing buyer behaviors – are driving marketers to find better metrics for evaluating their efforts. The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this five-step action plan.

In this eBook you’ll learn to:
  • Analyze your customer's buying process

  • Identify your marketing objectives at each stage

  • Break your marketing program into component parts

  • Select the most powerful metrics that indicate success

  • Track the right data at the right time

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