Using Act-On to Manage Consent for the GDPR
The General Data Protection Regulation (GDPR) is legislation approved by the European Union (EU) to create greater and more uniform data privacy protection for all EU residents. It strengthens individual rights and provides stronger measures for enforcing them. The GDPR requires organizations to make it easy for individuals to change their preferences, withdraw consent, or be removed from your database entirely. This eBook provides instructions for using Act-On to manage consent for the GDPR and how to comply with additional GDPR requirements.
In this eBook, you'll learn:
- Capturing consent for web tracking
- Capturing consent through a double opt-in
- Managing withdrawals from your database
- How Act-On can help you remain compliant while delivering phenomenal campaigns