Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers.
We all know the classic tale: Lead meets brand. They’ve been burned by broken promises before, but this time feels different. The brand’s products solve
Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.
When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.
Every year, 23% of companies switch their marketing automation provider. It’s 2024: Do you plan to be one of them? Whether it’s low utilization, a
The Act-On Data Lake allows for seamless data sharing across platforms, helping marketers master targeted audience segmentation with the help of AI and marketing automation.
Contact us about getting a custom active contact pricing quote. Our pricing model is as unique as our platform!
“It made financial sense to only pay for the contacts we’re engaging with and helped secure approval to move forward with Act-On.”
Email deliverability: It’s the cornerstone of good email marketing strategy and planning. Not sure why? Our guide will make you an expert.
The email marketing sender name or “from” name might seem like a small thing, but following best practices for display names can make a big difference in how your email is received.
Making the switch is an important decision for your business. You shouldn’t have to figure it out by yourself.
We’ve put together this holistic assessment to help you determine whether your marketing automation is working for your team. This self-directed questionnaire will help you make that initial assessment.
Make the Switch Our free assessment guide will help you calculate the benefits of making the switch. Download
The Cry for Improvement Marketers are voicing their frustration with aging, complex marketing automation solutions. The complexity has grown to the point where only certified
Breaking Down the Complexities The big five Marketing Automation solutions have become costlier and more bloated. You’re charged for contacts and features you hardly use,
We optimized our email marketing automation workflow, cutting 37 nurturing programs down to six. Open rates and click-throughs are surging.
The time has come to implement marketing automation with your new provider. We have the tips and pointers you need to succeed.
Email marketers: be prepared for 2024 email deliverability compliance changes with our handy update on what the email providers have coming.
Can you imagine it? Marketing automation that just…works? Take the first step towards efficiency. Get our marketing automation assessment to compare providers. This simple tool
Maximize your marketing automation for B2B investment with these tips for building and implementing effective strategies.
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