R.M. Hoffman Blazes Industry Trails With Act-On

R.M. Hoffman, a longtime distributor and custom manufacturer of motion control equipment, has adopted Act-On to revamp its sales and marketing operations, contributing to a 33 percent increase in sales leads year-over-year.

Truity Credit Union Takes On Banking’s Biggest With Act-On

Truity Credit Union, a cooperative financial institution whose services range from basic savings and checking accounts to mortgage loans and complex investment planning, has adopted Act-On Marketing Automation to strengthen and streamline its email marketing efforts.

Spinnaker Optimizes Prospect & Client Engagement With Act-On

Spinnaker Management Group, a supply chain services company specializing in strategy and process management, has adopted Act-On Marketing Automation to do advanced segmentation and drip nurturing across its global client base. Since implementing Act-On, Spinnaker has seen a 250 percent lift in conversions and $100,000 in qualified opportunities.

Andy Macmillan, Former Salesforce Executive, Named CEO of Act-On Software

Act-On Software announced the appointment of Andy MacMillan to the position of CEO. Andy’s deep domain experience and business acumen combined with his vision for innovation and growth, makes him the perfect executive to lead Act-On Software as it continues to scale to the next phase of growth.

Act-On Opens Data Center in Germany

Act-On Software announced the availability of its Frankfurt data center hosted through the Amazon Web Services (AWS) Europe infrastructure region.

Travelink Personalizes the Travel Experience With Act-On

Travelink, one of only 11 appointed agencies for the Centurion level of American Express Travel, adopted Act-On Marketing Automation to better personalize its email campaigns and extend the company’s personal touch to its clients, at scale.